Roots-header.jpg
biz-card.png

Roots

BRANDING

Spearmint #19d8bf

Frost

#ffffff

Noire 

#000000

Roots bg.jpg

The brief for this project was to create the branding, and design a range of stationery, for interior design company Roots. The client is high-end, and highlighted hotel company The Hoxton and custom furniture maker Benchmark as brand examples that they would like to emulate.

THE BRIEF:

A classy serif font was the obvious choice, but I wanted to customise the lettering to provide something unique. By cutting out part of the lettering, I was able to add a more contemporary feel that suits the brand and the feel that they wanted to achieve.

(process demonstrated by animation below)

TYPOGRAPHY:

To align with the company’s luxury identity I opted for a simple colour palette, utilising a single accompanying colour that allows the photography to stand out.

COLOUR PALETTE:

IN USE:

phone.jpg