PHYSICAL EXECUTION:
A Locker Room is a place for athletes to strategise and prepare before a game. We proposed that adidas redesign their stores to mimic strategic rooms across the world.
adidas
'LOCKER ROOM'
After the live-stream has ended the full video will remain on the platform.
We will cut the long-form video into YouTube Shorts and Instagram reels to raise awareness.
adidas
(as part of the D&AD New Blood Shift Programme 2021)
THE CLIENT:
Connect adidas’ digital and social media presence to its retail stores, positioning local communities at the centre.
THE BRIEF:
Art Direction, Graphic Design, Pitch Deck Design, Strategy, Marketing
MY ROLES:
(PART 1) We will live-stream our discussions for YouTube, ensuring that they are accessible to audiences globally, who aren't able to visit the physical store. This will also encourage maximum audience participation.
DIGITAL EXECUTIONS:
(PART 2) Viewers are encouraged to tweet adidas their thoughts on social issues via the #LockerRoomDebate hashtag. They will be addressed/replied to during the live-stream.
#LOCKER ROOM DEBATE
PITCH DECK:
I designed our pitch deck to be in-line with adidas' brand identity, whilst ensuring that the content was clear & easy to consume.
Adidas Community Space
Research
Success
Adidas Community Space
Gen-Z and Millennials want social change, but they don’t trust politicians to provide a solution.
Instead, they are increasingly taking matters into their own hands, and looking to their peers for support.
THE INSIGHT:
Niko Omilana
Greta Thunberg
and many more...
Niko Omilana
To transform adidas stores into a community space where we tackle the impossible.
OUR SOLUTION:
COLOUR PALETTE:
To align with adidas' brand identity, I used a pared back colour palette throughout our assets & accompanying pitch deck.
Yolk
#ffd503
Frost
#ffffff
Noire
#000000