PHYSICAL EXECUTION:

A Locker Room is a place for athletes to strategise and prepare before a game. We proposed that adidas redesign their stores to mimic strategic rooms across the world.

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adidas

'LOCKER ROOM'

After the live-stream has ended the full video will remain on the platform.

 

We will cut the long-form video into YouTube Shorts and Instagram reels to raise awareness.

adidas

(as part of the D&AD New Blood Shift Programme 2021)

THE CLIENT:

Connect adidas’ digital and social media presence to its retail stores, positioning local communities at the centre.

THE BRIEF:

Art Direction, Graphic Design, Pitch Deck Design, Strategy, Marketing

MY ROLES:

(PART 1) We will live-stream our discussions for YouTube, ensuring that they are accessible to audiences globally, who aren't able to visit the physical store. This will also encourage maximum audience participation.

DIGITAL EXECUTIONS:

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(PART 2)  Viewers are encouraged to tweet adidas their thoughts on social issues via the #LockerRoomDebate hashtag. They will be addressed/replied to during the live-stream.

#LOCKER ROOM DEBATE

PITCH DECK:

I designed our pitch deck to be in-line with adidas' brand identity, whilst ensuring that the content was clear & easy to consume.

Adidas Community Space
Adidas Community Space

Adidas Community Space

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Research
Research

Research

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Success
Success

Success

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Adidas Community Space
Adidas Community Space

Adidas Community Space

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1/24

Gen-Z and Millennials want social change, but they don’t trust politicians to provide a solution.

Instead, they are increasingly taking matters into their own hands, and looking to their peers for support.

THE INSIGHT:

Niko Omilana
Niko Omilana

Niko Omilana

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Greta Thunberg
Greta Thunberg

Greta Thunberg

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and many more...
and many more...

and many more...

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Niko Omilana
Niko Omilana

Niko Omilana

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1/3

To transform adidas stores into a community space where we tackle the impossible.

OUR SOLUTION:

COLOUR PALETTE:

To align with adidas' brand identity, I used a pared back colour palette throughout our assets & accompanying pitch deck.

Yolk

#ffd503

Frost

#ffffff

Noire 

#000000